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Cracking the Japanese Market: Strategies for Success in the New Global Economy
Cracking the Japanese Market Strategies for Success in the New Global Economy
Author: James Morgan
Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan.J...  more »
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ISBN-13: 9781416573555
ISBN-10: 1416573550
Publication Date: 8/22/2007
Pages: 296
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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