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Crafting Strategy: Embodied Metaphors in Practice
Crafting Strategy Embodied Metaphors in Practice
Author: Loizos Heracleous, Claus D. Jacobs
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approa...  more »
ISBN-13: 9780521116558
ISBN-10: 0521116554
Publication Date: 7/11/2011
Pages: 260
Edition: 1
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Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
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