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Creating Powerful Brands in Consumer, Service and Industrial Markets (Cim Professional)
Creating Powerful Brands in Consumer Service and Industrial Markets - Cim Professional
Author: L. De Chernatony, Malcolm H.B. McDonald, Leslie De Chernatony, L. Creating Powerful Brands De Chernatony
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice. — The powerful and expert analysis of key elements of branding gives the reader: — * A comprehensive coverage of brand management...  more »
ISBN-13: 9780750622400
ISBN-10: 0750622407
Publication Date: 9/1998
Pages: 430
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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