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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Creative Advertising Ideas and Techniques from the World's Best Campaigns
Author: Mario Pricken, Thames, Hudson
What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet....  more »
ISBN-13: 9780500284766
ISBN-10: 0500284768
Publication Date: 5/2004
Pages: 266
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Publisher: Thames Hudson
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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