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Creativity at Work
Creativity at Work
Author: Jeff DeGraff, Katherine A. Lawrence
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
  • Understand the creative preferences of ...  more »
  • Identify and compare the different creativity profiles that describe specific purposes, practices, and people
  • Produce the desired results by developing the right practices
  • Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself
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ISBN-13: 9780787957254
ISBN-10: 0787957259
Publication Date: 8/15/2002
Pages: 226
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Publisher: Jossey-Bass
Book Type: Hardcover
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