Creativity at Work Author:Jeff DeGraff, Katherine A. Lawrence Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
Understand the creative preferences of ... more »organizations, departments, work groups, and individuals
Identify and compare the different creativity profiles that describe specific purposes, practices, and people
Produce the desired results by developing the right practices
Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself« less