Crisp Retailing Smarts Leader's Guide Proving Personalized Customer Service - Crisp Retailing Smarts Author:Course Technology In Workbook 2: Meet Your Customers' Needs, the retail sales associate will learn how to make shopping an enjoyable experience for the customer, how to inform the customer of additional services, how to follow through on commitments, how to balance phone and in-store service, and how to complete special orders. By understanding what customers wan... more »t and need, the retail sales associate can help make a lasting good impression on customers.« less