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Cross-National and Cross-Cultural Issues in Food Marketing
CrossNational and CrossCultural Issues in Food Marketing
Author: Erdener Kaynak
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at ...  more »
ISBN-13: 9780789009630
ISBN-10: 0789009633
Publication Date: 5/1/2000
Pages: 120
Edition: illustrated edition
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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