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Cult of Analytics: Data analytics for marketing
Cult of Analytics Data analytics for marketing
Author: Steve Jackson
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. — Through use of the fictitious ACME PLC case, Steve Jackson provides work...  more »
ISBN-13: 9781138837997
ISBN-10: 1138837997
Publication Date: 1/15/2016
Pages: 200
Edition: 2
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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