Search -
Cult Heroes: How to Be Famous for More Than Fifteen Minutes
Cult Heroes How to Be Famous for More Than Fifteen Minutes Author:Deyan Sudjic What makes Liz Taylor's face worth more selling perfune than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designin... more »g clothes. Rather, it is the image that they project and their power as brand names which are in demand as never before.
Cult Heroes is a sceptical and informative survey of a remarkable phenomenon that is transforming everything it touches, from sports to fashion. It explains the strange affair of the brand name skyscraper, and probes the message of Ralph Lauren, offering a highly original interpretation of the meaning of celebrity.« less