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Cult Heroes: How to Be Famous for More Than Fifteen Minutes
Cult Heroes How to Be Famous for More Than Fifteen Minutes
Author: Deyan Sudjic
What makes Liz Taylor's face worth more selling perfune than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designin...  more »
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ISBN-13: 9780393306569
ISBN-10: 0393306569
Publication Date: 4/1990
Pages: 160
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Publisher: W. W. Norton Company
Book Type: Paperback
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