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Search - Cultural Dimension of International Business, The (5th Edition)

Cultural Dimension of International Business, The (5th Edition)
Cultural Dimension of International Business The - 5th Edition
Author: Gary Ferraro
The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the...  more »
ISBN-13: 9780131927674
ISBN-10: 0131927671
Publication Date: 2/9/2005
Pages: 224
Edition: 5
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Publisher: Prentice Hall
Book Type: Paperback
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