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Customer Connections: New Strategies for Growth
Customer Connections New Strategies for Growth
Author: Harvard Business School Press
With this book, managers have a rigorous new approach to building firm value. The authors offer a comprehensive system for putting customer relationships at the center of the business and give managers the tools for implementing customer-based strategies to improve profitability and growth. Fresh, practical examples illustrate how companies-incl...  more »
ISBN-13: 9780071050487
ISBN-10: 0071050485
Publication Date: 8/1/1997
Pages: 288
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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