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Customer IMPACT Agenda: Doing Business from the Customer's Perspective
Customer IMPACT Agenda Doing Business from the Customer's Perspective
Author: Phil Winters
For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's important to understand the entire customer experience long before they may be in touch with your organization. Effectively: se...  more »
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ISBN-13: 9780990466703
ISBN-10: 0990466701
Publication Date: 8/15/2014
Pages: 250
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Publisher: Philip Winters
Book Type: Hardcover
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