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Customer Intelligence: From Data to Dialogue
Customer Intelligence From Data to Dialogue
Author: Sean Kelly
Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "ag...  more »
ISBN-13: 9780470018583
ISBN-10: 0470018585
Publication Date: 1/11/2006
Pages: 276
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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