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The Customer Only Rings Once: Managing Telephone Contact With Your Customers (Institute of Management)
The Customer Only Rings Once Managing Telephone Contact With Your Customers - Institute of Management Author:Pat Cochrane Tele-contact teams are increasingly being used by companies in every sector to: build customer loyalty; prospect for business; turn enquiries into sales; handle complaints; supplement field sales activity; and provide after sales service. This text provides practical advice on every aspect of managing telephone contact with potential and existin... more »g customers and covers every aspect: managing the team; establishing contact; structuring a call; and measuring results. Case studies include: Legal and General; Stena Sealink; The Prudential; BUPA; and British Telecom.« less