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Cutting Edge: Gillette's Journey to Global Leadership
Cutting Edge Gillette's Journey to Global Leadership Author:Gordon McKibben, Harvard Business School Press Gillette is a company that is often in the news; this book offers a behind-the-scenes look at how the company works. Provides insights into Gillette's global outlook and strategy. Highlights Gillette's committment to innovation, creative advertising, and environmental issues. Written by a journalist, the story is told in engaging and accessible ... more »style.« less