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Cutting Edge: Gillette's Journey to Global Leadership
Cutting Edge Gillette's Journey to Global Leadership
Author: Gordon McKibben, Harvard Business School Press
Gillette is a company that is often in the news; this book offers a behind-the-scenes look at how the company works. Provides insights into Gillette's global outlook and strategy. Highlights Gillette's committment to innovation, creative advertising, and environmental issues. Written by a journalist, the story is told in engaging and accessible ...  more »
ISBN-13: 9780071050555
ISBN-10: 0071050558
Pages: 368
Edition: 1
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Publisher: Mcgraw-Hill (Tx)
Book Type: Hardcover
Members Wishing: 0
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