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Data Conversion: Calculating the Monetary Benefits (Measurement and Evaluation Series)
Data Conversion Calculating the Monetary Benefits - Measurement and Evaluation Series
Author: Jack J. Phillips, Patricia Pulliam Phillips
This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is: what is the monetary value of that impact? For ROI analysis, it is at this critical point where the monet...  more »
ISBN-13: 9780787987206
ISBN-10: 0787987204
Publication Date: 2/8/2008
Pages: 160
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Publisher: Pfeiffer
Book Type: Paperback
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