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Data Warehousing: The Route to Mass Customisation
Data Warehousing The Route to Mass Customisation
Author: Sean Kelly
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to...  more »
ISBN-13: 9780471950820
ISBN-10: 0471950823
Publication Date: 7/1994
Pages: 202
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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