The Definitive Guide to Lead Nurturing Author:Jon Miller Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook take notes, highlight... more » what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.« less