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Demand: Creating What People Love Before They Know They Want It
Demand Creating What People Love Before They Know They Want It Author:Adrian J. Slywotzky, Karl Weber In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications?not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such grou... more »nd-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why ?very good? does not equal ?magnetic?; how what you don?t see can make or break a product; the art of transforming fence sitters into customers; why there?s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).« less