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Design Communication: Developing Promotional Material for Design Professionals
Design Communication Developing Promotional Material for Design Professionals
Author: Ernest Burden
To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; direct mail programs; proposals and qualifications; interview presentations; project design pr...  more »
ISBN-13: 9780070089327
ISBN-10: 0070089329
Pages: 216
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Publisher: Mcgraw-Hill (Tx)
Book Type: Hardcover
Members Wishing: 0
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