The Design of Everyday Things Author:Donald A. Norman Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback. First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart des... more »ign is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.« less
This is one of my all-time favorite non-fiction books, written by a cognitive science professor at my alma mater. Some of the ideas he's come up with seem so obvious and helpful that you wonder why, in the years since he's written the book, the poor designs he specifically pointed out still exist in our society. For example, doors should not have to be labeled "push" or "pull". The kind of handle on the door should look like something you would either only push or only pull. Read the book and you will see what he's talking about.