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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity A Complete Guide to Creating Building and Maintaining Strong Brands
Author: Alina Wheeler
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With...  more »
ISBN-13: 9780471746843
ISBN-10: 0471746843
Publication Date: 3/10/2006
Pages: 288
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 1
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