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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
The Designing for Growth Field Book A StepbyStep Project Guide - Columbia Business School Publishing
Author: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske
In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, s...  more »
ISBN-13: 9780231164672
ISBN-10: 023116467X
Publication Date: 1/14/2014
Pages: 128
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Publisher: Columbia University Press
Book Type: Paperback
Members Wishing: 2
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