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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Creating Success)
Develop Your Marketing Skills Understand Contemporary Marketing Apply Theories and Principles Use Research to Make Informed Decisions - Creating Success
Author: Neil Richardson, Ruth Gosnay
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.  — Covering product management, market research, communications, and pricing p...  more »
ISBN-13: 9780749462420
ISBN-10: 0749462426
Publication Date: 12/28/2010
Pages: 176
Edition: Revised,Revised
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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