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Develop Your Marketing Skills (Creating Success)
Develop Your Marketing Skills - Creating Success
Author: Ruth Gosnay, Neil Richardson
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.  This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.  Covering product management, market research, communications, and pricing perspectives, it give...  more »
ISBN-13: 9780749453954
ISBN-10: 0749453958
Publication Date: 11/28/2008
Pages: 176
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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