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Developing Business Strategies
Developing Business Strategies
Author: David A. Aaker
Updated to reflect widespread changes in the business climate of the 1990s, this comprehensive guide to business strategy describes a complete system that managers can use to develop a vision for their business, adapt to changes, and develop strategies based on sustainable competitive advantages. It demonstrates how to assess the strengths and w...  more »
ISBN-13: 9780471118145
ISBN-10: 0471118141
Pages: 450
Edition: 4th
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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