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Developing Business Strategies
Developing Business Strategies
Author: David A. Aaker
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University — A successful business strategy enables managers to provide organizational visio...  more »
ISBN-13: 9780471183648
ISBN-10: 0471183644
Publication Date: 10/1998
Pages: 330
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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