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Development Performance and Strategy Organization in the World Auto Industry
Development Performance and Strategy Organization in the World Auto Industry
Author: K. Clark, Harvard Business School Press
The culmination of six years of research on how different manufacturing firms approach the development of new products, this book focuses on the impact of strategy, organization, and management on this critical component of business strategy. Product Development Performance concentrates on case studies from the world auto industry. Drawing on ex...  more »
ISBN-13: 9780071032919
ISBN-10: 0071032916
Pages: 350
Edition: 1
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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