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Dictionary of Marketing Terms
Dictionary of Marketing Terms
Author: Jane Imber, Betsy-Ann Toffler
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here?s a fact-filled reference guide for small business owners, internet marke...  more »
ISBN-13: 9780764139352
ISBN-10: 0764139355
Publication Date: 7/1/2008
Pages: 600
Edition: 4
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Publisher: Barrons Educational Series
Book Type: Paperback
Members Wishing: 0
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