But We are Different Author:John Macdonald Recognising that Total Quality Management is a powerful necessity in developing an efficient and worthy enterprise, this book highlights the desperate need for quality improvement in a variety of service organisations - where TQM is not applied so vigorously. Experience and research show that the waste of resources in the service sector amounts ... more »to more than 30 per cent of operating costs. Additionally, the customer is not getting the service he or she demands. However, a major barrier to progress lies in the service sector's perception that the lessons of Quality Management only have practical applications in manufacturing. "But We Are Different" recognises the differences of TQM in the service sector and explains them in a wide range of areas. It demonstrates that the principles of Quality Management are common to all organisations and provides a practical guide to their implementation in each area.« less