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Search - Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Digital Engagement Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Author: Leland Harden, Bob Heyman
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate market...  more »
ISBN-13: 9780814410721
ISBN-10: 0814410723
Publication Date: 1/14/2009
Pages: 256
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Publisher: AMACOM
Book Type: Paperback
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