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Direct and Digital Marketing in Practice
Direct and Digital Marketing in Practice
Author: Brian Thomas, Matthew Housden
New and updated, this practical manual is the most comprehensive resource for understanding the playing field in direct and digital marketing for industry professionals and is now required reading for student accreditation by the Institute of Direct Marketing. Topics covered include the new marketing landscape, gaining customer insight, planning...  more »
ISBN-13: 9781408127520
ISBN-10: 1408127520
Publication Date: 2/15/2011
Pages: 352
Edition: 2 Revised
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Publisher: A&C Black
Book Type: Paperback
Members Wishing: 0
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