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Direct Marketing Handbook
Direct Marketing Handbook
Author: Edward L. Nash
This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal regulation; Stan Fenvessey on fulfillment planning; and Joan Throckmorton on creative methods, to name just a few. "The Direct Marketing Handook" is...  more »
ISBN-13: 9780070460171
ISBN-10: 0070460175
Publication Date: 4/1/1984
Pages: 945
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Hardcover
Members Wishing: 0
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