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Direct Marketing: Strategy, Planning, Execution
Direct Marketing Strategy Planning Execution
Author: Edward L. Nash
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials...  more »
ISBN-13: 9780071352871
ISBN-10: 0071352872
Publication Date: 1/21/2000
Pages: 600
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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