Search - Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)

Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
Direct Marketing Success What Works and Why - Wil Ey Series on Business Strategy
Author: Fillman Gosden
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then...  more »
ISBN-13: 9780471822141
ISBN-10: 0471822140
Publication Date: 10/1985
Pages: 244
Rating:
  ?

0 stars, based on 0 rating
Publisher: John Wiley Sons Inc
Book Type: Hardcover
Members Wishing: 0
Reviews: Member | Amazon | Write a Review
Read All 1 Book Reviews of "Direct Marketing Success What Works and Why Wil Ey Series on Business Strategy"

Please Log in to Rate these Book Reviews

reviewed Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy) on + 175 more book reviews
New book--My husband never got around to reading.


Genres: