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Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
Direct Marketing Success What Works and Why - Wil Ey Series on Business Strategy
Author: Fillman Gosden
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then...  more »
ISBN-13: 9780471822141
ISBN-10: 0471822140
Publication Date: 10/1985
Pages: 244
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Publisher: John Wiley Sons Inc
Book Type: Hardcover
Members Wishing: 0
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reviewed Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy) on + 175 more book reviews
New book--My husband never got around to reading.


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