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The Direct Option
The Direct Option
Author: Richard C. Bartlett
Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. ...  more »
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ISBN-13: 9780890965849
ISBN-10: 0890965846
Publication Date: 2/1994
Pages: 274
Rating:
  • Currently 4.3/5 Stars.
 2
4.3 stars, based on 2 ratings
Publisher: Texas A&M University Press
Book Type: Paperback
Other Versions: Hardcover
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 reviewed The Direct Option on + 22 more book reviews
Direct sales. The complete message of this book is direct sales. It includes the hows and whys of selling directly to the public and does a good job of it. It does such a good job that it is given away as a bonus to anyone who works at Mary Kay Cosmetics.


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