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Direct Selling Channels
Direct Selling Channels
Author: Bert Rosenbloom
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $1...  more »
ISBN-13: 9781560244462
ISBN-10: 1560244461
Publication Date: 4/28/1993
Pages: 117
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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