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The Discourse of Advertising (Interface)
The Discourse of Advertising - Interface
Author: Guy Cook
The second-edition of The Discourse of Advertising has been substantially revised and includes new material from advertisements for Philips, Wonderbra, Wrigleys and others. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.
ISBN-13: 9780415234559
ISBN-10: 0415234557
Publication Date: 8/24/2001
Pages: 272
Edition: 2nd
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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