Dogfight: How Apple and Google Went to War and Started a Revolution
Dogfight How Apple and Google Went to War and Started a Revolution Author:Fred Vogelstein Behind the bitter rivalry between Apple and Google?and how it?s reshaping the way we think about technology — Today, amid the many manufacturers of smartphones, tablets, and apps, two names tower above the others: Apple and Google. Their philosophies, leaders, and commercial acumen have steamrolled the competition?and now threaten to steamroll ea... more »ch other. In the age of the iPad and Android, the two companies are locked in a feud that will play out not only in the marketplace but in the courts and on screens around the world. It?s a tale of friendships gone sour, of trust betrayed, and of agreements breached.
Fred Vogelstein has reported on the tech and media industries for more than fifteen years, and he?s followed this rivalry from the beginning. He has rare access to its players, major and minor alike. In Dogfight, he takes us into the offices and conference rooms where company dogma becomes ruthless business, into a world where employees are regularly poached and alliances are always shifting.
Dogfight reads like a novel; it?s vivid nonfiction with never-before-heard details. This is more than a story about which devices will replace our phones and laptops. It?s about who will control the content on those devices and where that content will come from?about the future of media and information and thousands of careers in Silicon Valley, New York, Hollywood, and around the globe.« less
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