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Doing Business in Emerging Markets: Entry and Negotiation Strategies
Doing Business in Emerging Markets Entry and Negotiation Strategies
Author: S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult ...  more »
ISBN-13: 9780761913757
ISBN-10: 0761913750
Publication Date: 7/15/2002
Pages: 320
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Publisher: SAGE Publications
Book Type: Paperback
Members Wishing: 0
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