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Driving Brand Equity and Accountability
Driving Brand Equity and Accountability
Author: James R. Gregory, James R. Gregory
This booklet provides new information on understanding the brand's contribution to a given company's revenue and stock price. Driving Brand Equity and Accountability also explains specific variables that should be examined to measure the brand, such as industry growth rates, sales' statistics, stock price, and share-of-voice relative to peer com...  more »
ISBN-13: 9781563180354
ISBN-10: 1563180359
Publication Date: 9/12/2005
Pages: 16
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Publisher: ANA
Book Type: Paperback
Members Wishing: 0
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