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Drugs to Market (Technology, Innovation, Entrepreneurship and Competitive Strategy Series)
Drugs to Market - Technology, Innovation, Entrepreneurship and Competitive Strategy Series
Author: William C. Bogner, Howard Thomas
Hardbound. The development and marketing of drugs since the Second World War offers an exemplary demonstration of the impact of technology on competitiveness in a major industry. While focusing primarily on the market in the USA, this study examines also the activities of European firms, their contribution to the industry's technological evoluti...  more »
ISBN-13: 9780080425597
ISBN-10: 0080425593
Publication Date: 6/1/1996
Pages: 208
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Publisher: Pergamon Press Inc
Book Type: Hardcover
Members Wishing: 0
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