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Dynamics of International Advertising: Theoretical and Practical Perspectives SECOND EDITION
Dynamics of International Advertising Theoretical and Practical Perspectives SECOND EDITION
Author: Barbara Mueller
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. U...  more »
ISBN-13: 9781433103841
ISBN-10: 1433103842
Publication Date: 12/23/2010
Pages: 384
Edition: Second
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Publisher: Peter Lang Publishing
Book Type: Paperback
Members Wishing: 0
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