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eCFO: Sustaining Value in The New Corporation
eCFO Sustaining Value in The New Corporation Author:Cedric Read, Jacky Ross, John R. Dunleavy, Donniel S. Schulman, James Bramante, PricewaterhouseCoopers Important and groundbreaking financial strategy — Recognizing that traditional accounting and financial conventions may no longer provide the CFO with adequate armory to face the challenges of the electronic environment, eCFO takes a bold step forward to examine how modern CFOs must reposition themselves to operate effectively in this new era. Pi... more »cking up where CFO: Architect of the Corporation's Future left off, this progressive new book provides new models and techniques to help corporations prosper in the twenty-first century. Featuring interviews at the start of each chapter from some of the world's leading CFOs-including Clayton Daly from Procter & Gamble, Tom Meredith from Dell Computers, and John Coombe from Glaxo Wellcome-eCFO draws on their experience to address the key issues they face in the new business environment.« less