ECommerce 2009 - 5th Edition Author:Kenneth Laudon, Kenneth Laudon, Carol Traver, Carol Traver This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. — Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; ... more »Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.« less