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E-Commerce 2012
E-Commerce 2012
Author: Kenneth C. Laudon, Carol Guercio Traver
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the ...  more »
ISBN-13: 9780138018818
ISBN-10: 0138018812
Publication Date: 11/3/2011
Pages: 912
Edition: 8th Revised edition
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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