Each Sold Separately Author:Philip Reed Diving face first into the marketing tricks of the toy industry of the eighties, author and critic Philip Reed explores a remarkable age unlike any seen since in the world of action figures. Holiday sales catalogs, comic books, mail-away promotions, television commercials, and more are touched on in this brief remembrance of the way things once ... more »were. This book is for every child of the eighties who ever stared at the cardback of his latest action figure and dreamed of one day actually being able to collect them all!« less