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Author: Jeffrey Rayport, Bernard J. Jaworski
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-comm...  more »
ISBN-13: 9780071189453
ISBN-10: 0071189459
Publication Date: 1/1/2001

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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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