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The Economics of Change in East and Central Europe : Its Impact on International Business
The Economics of Change in East and Central Europe Its Impact on International Business
Author: Peter Buckley, Pervez Ghauri
The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as this potentially huge new market emerges. Eastern and Central Europe and the former Soviet Union combined represent 400-500 million consumers; state owned organizations, cooperatives, and the emerging pr...  more »
ISBN-13: 9780121391652
ISBN-10: 0121391655
Publication Date: 3/7/1994
Pages: 448
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Publisher: Academic Press
Book Type: Paperback
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