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Economist Pocket Marketing The Essentials of Successful Marketing from A-Z - "The Economist" books
Author: Tim Hindle, Michael Thomas
This guide defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis, as well as lists and appendices on leading brand names, leading adver...  more »
ISBN-13: 9780241002391
ISBN-10: 0241002397
Publication Date: 4/28/1994
Pages: 208
Edition: 2nd
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Publisher: Economist Books
Book Type: Hardcover
Members Wishing: 0
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